Program Overview
1. Introduction
- Course Objectives
- Evolution of Marketing
- Marketing Mix
- Marketing Concepts
- Marketing Process
2. Definitions
- Firm�s Objectives
- Environment
3. Market Research
- Theory
- Practice
- Types of Research
- The research Company
- Own Company's Potential
4. Market Segmentation
- Market Definition
- Targeting
- Positioning
5. Products
- Product Strategies
- Product Planning
- Product Life Cycles
- New Product Development
- Why New Products Fail
- Product Mix
- Product Portfolio
- Product Fact Book
6. Pricing
- Price Objectives
- Price Determination
- Pricing Policy and Strategies
- Pricing Methods
7. Distribution
- Distribution Channels
- Selection
- Distribution Methods
- Strategies to Adopt
8. Marketing Plan
- Planning
- Preparation
- Implementation
9. Marketing Communication
- Why Communicate?
- Advertising: research
- Advertising: planning
- Advertising: implementation
- Advertising: control
- Advertising Budgets
- Types
- Promotion
- Public Relations
- Presentations / Seminars
- Direct Mail
- The SA Context
- Black / White
10. Service Marketing
- History and Future
- Research
- Record Keeping
11. Consumer Marketing
- Research
- Market Development
- Customer Service
12. Industrial Marketing
13. Sales
- The Synergy of
- Sales and Marketing
- The Sales Force
- Human Relations
- Forecasting
- Cost Ratios
- Territories
- Sales Promotion: Point of Sale Material
- Sales Promotion: Exhibitions
- Sales Promotion: Trade Fairs
14. Strategy Planning
- Short, Medium, Long Term Planning
- How Marketing Plays a Part
- Consequences of Not Planning
15. Marketing Control
16 Examination
Eligibility
Higher School
Application Form : Download
Download Course Curriculum here : Not Given