Program Overview

1. Executive Skills

  • Creative
  • Thinking
  • Managing Time
  • Handling Paperwork
  • Personal Development
  • Plan

2. Principles of Management

  • Planning
  • Organising
  • Leading
  • Motivation
  • Control
  • Delegation
  • Management by Objectives
  • Job Analysis
  • Training
  • Job Enrichment
  • Negotiation
  • Career Development

3. Marketing

  • The Marketing Concept
  • Market Research
  • Pricing
  • Consumer Behaviour
  • Product Policies
  • Distribution
  • Promotions
  • Sales Training
  • The Modern Systems View
  • Drawing up a Marketing Plan

4. Management Accounting

  • What is Accounting
  • Balance Sheets
  • Income Statements
  • Ratio Analysis
  • Decision-making from
  • Accounts
  • Cash Management
  • Gearing
  • Budgeting
  • Tax
  • Economic
  • Forecasting

5. Finance

  • Shares:
    • Ordinary and Preference
    • Earning and Dividend Yields
    • Dividend policy
    • Debentures

6. Business Law

  • Law of Contracts
  • Installment Selling
  • Law of Insolvency
  • The Companies Act

7. Business Policy

  • Decision-making
  • Risk Analysis
  • Resources Analysis
  • Corporate Strategy